It all started with a call on Friday night asking if Commsense could step in for a project on Tuesday. We did flag up that I had tasks on hand, but decided to help out. Lo and behold, it ended up being the official launch of Vivek Oberoi's stellar new lab-grown diamond, Solitario, in the region. In just 2 days, we were able to secure top-tier journalists on the ground with positive coverage.